Buyers & Sellers > The Selling Process > Marketing Your House

Step Three: Marketing Your House

When real estate markets make the transition from a seller's to a buyer's market, there is a tendency for agents to put more effort into selling listings. I feel that a solid marketing approach is a good idea regardless of what the current market condition is. Different conditions in the market can bring different opportunities for listings, for example in a seller's market, good marketing may boast higher prices, and in a buyer's market it might mean the difference between a sale or an expiration.

Some techniques for marketing that I will use when you list your property with me are:

  • High-Quality Photography
  • Virtual Tours
  • Extensive Signage
  • Print Advertising with major local and national real estate magazines and newspapers
  • Online marketing through the worldwide Yahoo! Real Estate service
  • Online marketing through the worldwide® Real Estate service
  • Online marketing through the nationally renowned Prudential marketing network
  • Online marketing on my own personal real estate website.
  • Open houses & Agent-tours

Step 2: How Much Is Your House Worth? Step 4: Offers & Negotiation

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